Navigating Amazon Fulfillment: FBA vs. FBM
Navigating Amazon Fulfillment: FBA vs. FBM When selling on Amazon, you need to choose between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM). These methods determine how your products are stored, shipped, and managed. Understanding FBA vs. FBM is key to selecting the best fit for your business. What is FBM? Fulfilled by Merchant (FBM) means you handle the storage, packing, and shipping of your products. This model gives you full control but also more responsibility. You can choose to manage this yourself or use a third-party logistics (3PL) provider. What is Amazon FBA? Fulfilled by Amazon (FBA) involves sending your inventory to Amazon’s warehouses. Amazon then takes care of storage, packing, shipping, customer service, and returns. This model offers convenience and access to Amazon Prime, but comes with various fees. Key Differences: FBA vs. FBM Control Over Fulfillment : FBA is managed by Amazon, while FBM is managed by you or your 3PL. Prime Eligibility : FBA pro...