What is Amazon PPC? A Guide For Beginners
If you sell on Amazon, you’ve probably come across Amazon PPC — maybe even run a few campaigns yourself. But what is it, really? How does it work behind the scenes? And more importantly, how do you use it to actually drive sales and boost profits without burning through your budget? As sellers ourselves, we’ve been in the trenches with Amazon PPC — seen what works, what doesn’t, and where the money gets wasted. So in this blog, we’re breaking it down in plain English. Let’s break it down simply. What Does Amazon PPC Mean? Let’s start with the basics – Amazon PPC stands for Pay-Per-Click and it’s a type of advertising where you only pay when someone clicks on your ad. These ads appear in search results or on product pages. Unlike display ads that charge per impression, PPC focuses on actual clicks – so you’re only paying when someone shows interest. Sometimes Amazon PPC campaigns to be referred to as sponsored products, sponsored brands or sponsored display. The difference i...